Travel Trend
Below is the process by which I created and conducted a digital marketing strategy for a travel accessory & novelty apparel ecommerce business. By using previous marketing knowledge, I was able to successfully launch new products that resulted in full sale conversions, even with minimal ad budgets.
Step 1: Curate Product Content
First, I sourced, created, and shot photos of different product variations. Our product team wanted to split test these in the market so I generated different styles of ad creatives to test.
Click once to play the video ad, click again to pause or stop.
Step 2: Test with Influencer Marketing
In order to find out which products generated the most interest from our target audience, and to see which ad creatives performed the best, we conducted influencer marketing tests. I built strong relationships with 10+ influencers (from micro to large) in order to conduct these tests.
Step 3: Analyze Winners & Scale Using Paid Ads
Upon finding our winning product variations and winning ad creatives, we would have influencers repost the winning creatives to create a strong database for both a Facebook Ads lookalike audience and retargeting audience. From there we scaled up budgets on performing assets until sales conversions would occur even long past ending our ad campaigns.
Winning product and winning ad creative
Winning influencer test, from a single post using $50 spend
Scale using collected audience data with paid ads
Residual sales for product long after campaign ended
Logo Rebrand
Designed Travel Trend’s logo and site aesthetic to update the look and feel of the site.
