Kitten Clubhouse is a social streetwear brand with philanthropic ideals local to the Los Angeles area. Kitten Clubhouse works with local and non-local animal shelters and donates portions of sales to these efforts. I was brought on by the team to establish branding, direct artwork and website efforts, and to produce clothing designs aligned with the brand.
Start with Branding
Based off of what the team wanted as the perception of the brand and it’s desired aesthetic, I designed logos and art to closely align that essence.
Build Base Designs
My next job was the work with digital artists to create and perfect the designs of the kittens themselves. We needed a design that would work in digital graphics and clothing, a design that was simply and pleasant for the eye.
Create Concept Art
Worked with digital artists to direct, design, and produce concept art that would feature on Kitten Clubhouse’s website, social media, and Discord server.
Design for Clothing
Now that we had a base design, I needed to tailor the design to perfectly be adapted for hats and hoodies. The goal was to produce a design that was simple, clean, colorful, and represented the overall aesthetic of the brand.
Top rated base design
Base Logo
Final Design
Produce Mockups
Used a mix of real shot photos with tools such as Adobe PhotoShop and PlaceIt to generate a portfolio of useable mocks with models wearing our product.
